Onebox Creative Group

Case Study

Parsons Music Education

Corporate Web Design and Development

Category Hashtag:

UI/UX Design & Development / Web Development / Corporate Website / SEO GEO AEO Solution / Customized Web Content Management System (WCMS)

Introduction of company

Introduction
of company

Since its establishment in 1986, Parsons Music Group has been dedicated to promoting music culture and nurturing musical talents. It is a comprehensive cultural industry enterprise integrating instrument manufacturing, sales, education, and culture. Its Parsons Music Art Centers fully cover Hong Kong and mainland China, offering courses in Chinese and Western instruments and various arts. Our developed "Parsons Informatized Music Education Platform" adopts intelligent teaching modes to achieve music education equity, actively promoting social music training and school-enterprise cooperation. The platform provides a one-stop cloud-based music education solution that is simple, all-in-one, and full of infinite possibilities, including the Pianoforce piano-assisted teaching system, automatic performance technology, and diversified teaching resources co-developed by experts. Music enlightens wisdom, technology transcends time and space, making learning joyful and rigorous. Welcome to explore more and enjoy SMART LEARNING and ENJOY MUSIC!

Why need us?

01

Expand Audience Reach and Regional Adaptation

Parsons Music Group's operations span Hong Kong (using Traditional Chinese), mainland China (using Simplified Chinese), and international markets. Developing a multilingual website ensures Hong Kong users browse with familiar TC interfaces, mainland users access seamlessly in SC, and the EN version attracts global English speakers, enhancing the music education platform's international influence. For example, events like the Hong Kong Groovy Inter-School Composition Competition can be promoted overseas via the EN version, achieving borderless dissemination of music culture.

02

Promote Music Education Equity and Inclusivity

The platform's mission is to achieve music education equity. A multilingual website breaks language barriers, allowing users from different regions (such as projects with the China Children and Teenagers' Fund) to easily access resources like the Pianoforce piano-assisted system and diversified teaching materials. The TC version suits users in Hong Kong, Macau, and Taiwan; SC targets mainland China; and EN serves overseas Chinese or international students, ensuring intelligent teaching modes benefit more people and drive social music training development.

03

Enhance User Experience and Business Competitiveness

The multilingual website offers a simple, one-stop experience with mobile adaptability, aligning with the platform's "infinite possibilities" concept. Through TC, SC, and EN versions, users can seamlessly switch languages to explore latest updates like composition competitions or teacher training, increasing engagement. For the enterprise, this strengthens brand image, attracts purchase inquiries and school-enterprise cooperation opportunities, helping Parsons Music Group stand out in the global music industry.

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