Case Study
Bank of China (Hong Kong) Limited
Bank of China (Hong Kong) Limited
Category Hashtag:
UI/UX Design & Development
Introduction of company
Introduction
of company
Bank of China (Hong Kong) Limited (BOCHK) is a premier financial institution in Hong Kong, formed in 2001 by merging 12 Bank of China subsidiaries. With over 190 branches, BOCHK provides comprehensive services, including retail banking, corporate finance, wealth management, and digital banking solutions, catering to a vast customer base. Renowned for blending tradition with innovation, BOCHK engages its community through initiatives like its Christmas e-card greetings. To strengthen its festive outreach and digital capabilities, BOCHK collaborated with OneBox Creative Group.
Why need us?
01
01
Festive Brand Resonance
BOCHK needed a creative way to connect with customers during Christmas, reinforcing its role as a community-focused, modern bank.
02
02
Digital Engagement
With a push toward digital-first experiences, BOCHK sought innovative platforms to make its seasonal campaigns more interactive and shareable.
03
03
Customer Loyalty Boost
In a crowded banking market, BOCHK required tools to enhance client relationships and encourage ongoing engagement beyond the holiday season.
